Emmy-nominated and award-winning director Natalie Johns is known for her immersive, emotionally resonant storytelling. Born in Zimbabwe and raised in South Africa, she began her career in the UK directing live multi-camera performances and music documentaries before expanding into commercial and narrative work.

Her films explore themes of liberation through creativity, independence, and community—capturing the inner lives of artists, outsiders, and visionaries with rare intimacy and introspection.

Bringing a documentary filmmaker’s eye to the commercial world, Johns has developed a distinctive approach to working with real people—from A-list talent to those who never imagined themselves on screen—eliciting authentic, emotionally grounded performances that feel anything but scripted.

She is focused on creating iconic films and campaigns that change the way we see ourselves and the world around us.