"our role as artists is to make the revolution irresistible"

— Toni Cade Bambara

Emmy-nominated and award winning international filmmaker Natalie Johns has a passion for people, their stories, and justice. From Zimbabwe and South Africa, Johns is driven by her belief in our ability to make an impact and affect change together through music, art, and storytelling. She lives this, and fuels her creativity with a love for music.

Johns was a pioneer in the DIY digital filmmaker community in 2007. Inspired by the egalitarianism of the internet, she founded Dig For Fire, a studio creating bespoke branded original music content and curating live experiences. Commercial clients include iTunes, Rock the Vote, Nike, Coca Cola, Spotify, and socially disruptive campaigns with The Yes Men. 

Her first feature documentary film “I Am Thalente” won the audience award at the LA Film Festival. She is currently completing her next feature length documentary with John Legend which explores the human toll on communities of mass incarceration.

Additional accolades include an Emmy Nomination for Outstanding Directing for her PBS Television special with Annie Lennox, a Billboard Women in Music nomination for significant contributions to the business, a Gold at the Digital Impact Awards for “Music for RAIN”, and an “O Award” for “The Switch”.