Natalie Johns, Emmy-nominated and award winning South African director (DGA), is often found at the point where art and music collide with social consciousness.

In 2007, she founded Dig For Fire, a studio capturing inspired music stories and live experiences, becoming a pioneer in the DIY digital filmmaker community. Commercial clients included Nike, iTunes, Coca Cola, Spotify, Amnesty International, Rock the Vote, and socially disruptive campaigns with The Yes Men.

Throughout her career, Johns has been enlisted to collaborate with the world’s leading musical talent including Bono, Sam Smith, Childish Gambino, Solange, John Legend, and Gil Scott Heron. Her most recent collaboration with Max Richter is a feature documentary to be released in 2019.

Her first feature documentary film, “I Am Thalente”, won the audience award at the LA Film Festival and reached #8 in the iTunes documentary charts. Johns received an Emmy Nomination in 2015 for Outstanding Directing of the television special, "Nostalgia, An Evening with Annie Lennox".

Additional accolades include a Billboard Women in Music nomination for Significant Contributions to the Business, a Gold at the Digital Impact Awards for “Music for RAIN” with Solange for Coca Cola, and an O Award for “The Switch” with Childish Gambino for YouTube.

 
Our role as artists is to make the revolution irresistible.
— Toni Cade Bambara
 
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